Your First Year in Real Estate, 2nd Ed.: Making the Transition from Total Novice to Successful Professional - Softcover

Buch 4 von 5: Your First Year

Zeller, Dirk

 
9780307453723: Your First Year in Real Estate, 2nd Ed.: Making the Transition from Total Novice to Successful Professional
Softcover
ISBN 10: 0307453723 ISBN 13: 9780307453723
Verlag: Crown, 2010

Inhaltsangabe

Newly Expanded with More Expert Advice to Help You Build a Winning Real Estate Career
 
Welcome to the world of real estate sales, and the start of an exciting new career! Your destiny is now in your hands. Along with endless opportunities, flexible hours, and the freedom to chart your own path, you also have the potential to earn fabulous amounts of money. All you need for total success is preparation. Revised and expanded, Your First Year in Real Estate contains the essential knowledge you need to start off right in today’s vastly changed real estate market, avoid common first-year missteps, and get the inside edge that will take you to the top. 

Real estate expert Dirk Zeller has compiled the industry’s proven secrets and strategies that will enable novice agents to hit the ground running and excel from day one. You’ll get the insider’s guide to:

• Selecting the right company
• Developing valuable mentor and client relationships
• Using the Internet and social networking to stay ahead of the competition (NEW!)
• Setting—and reaching— essential career goals
• Staying on top in today’s challenging real estate climate (NEW!)
• And so much more.

Concise and thorough, Your First Year in Real Estate is like having the top coach right by your side.

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Über die Autorin bzw. den Autor

DIRK ZELLER is the CEO and head coach of Real Estate Champions, which provides consulting and developmental training for real estate professionals, and is a regular columnist for Realty Times. Visit www.realestatechampions.com for more information.
 
Also available as an eBook [and on audio from Random House]

Von der hinteren Coverseite

Classic Insight into Building a Fabulous Career in Real Estate
Welcome to the world of real estate sales! Now, "you control your destiny. A career in real estate offers endless opportunities, the freedom of flexible hours, and the potential to earn fabulous amounts of money. But to reach your goals you need to be prepared. Before you dive in, you must learn everything you can and discover the edge that will take you to the top.
Inside, experienced and top-notch real estate professional Dirk Zeller presents the secrets to success that will allow you to excel from day one. Full of practical answers and step-by-step solutions to the field's most common obstacles and challenges, "Your First Year in Real Estate will help you build a solid foundation for a lifetime of real estate success.
Be a real estate champion from day one by knowing how to:
-Select the right company and get off to the right start
-Develop valubable mentor and client relationships
-Master your sales skills
-Achieve the financial results you desire
-Set--and reach--important career goals
"Dirk Zeller's approach is brilliant! He gives the best basic marketing techniques to his students. I applaud this book."
--Bonnie S. Mays, vice president, Reality World America, and executive director, Reality World Academy
"Follow the advice in this book and you will join the growing list of real estate professionals who call Dirk Zeller their mentor!"
--Rick DeLuca, nationally recognized real estate speaker

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Chapter 1

Selecting the Right Company

Welcome to your new career in real estate! You have chosen what is for many people a very challenging and rewarding labor of love: selling real estate. The fact that you are here, reading this book, is a good sign: You are already looking for an edge, advantages, and knowledge that will help push you to the top of your profession. So let's begin.

First Things First

It's very easy to get swept away in the emotion and excitement of your new career, to have dollar signs in your eyes without thoroughly researching the facts. Although it is important to dive into your career headfirst, it is also essential to make sure both of your eyes are wide open. You need to research, learn, and prepare for your new profession because, ultimately, the company that you select to first "hang your license" with can make or break your career. As such, you must begin your new career before you get your license.

Licensing Training Programs

Many real estate companies offer licensing training programs. These programs will help you prepare for and pass your state and national licensing exams. Some of these firms teach you through classroom programs aimed at meeting the minimum requirements in your state, and often these classroom programs are augmented with tapes, workbooks, and other materials that you can study outside of the classroom.

In addition, many firms offer their own pre-licensing programs at no cost to you; others will charge you a few dollars to attend. There are some that will pay for these programs and even the cost of the state and national exams. These firms usually will deduct these fees from your first commission check. If you are comfortable with a couple of offices, you might consider the one that is willing to invest in your career financially. Seeking out the best firm for you and talking with them will also help you begin networking within the real estate industry.

Selecting the Right Company for You

Choosing a job for yourself is easy, right? Find a company that is hiring, offer your services, agree on money, and it's all done. If it were only that easy.

Truth is, there are scores of questions you need to ask both the firm and yourself. You must discover what the company can do for you, as well as how you will benefit the company. The situation should be mutually beneficial to you and your office. So what should you look for when searching for the best company for you?

What Every Good Real Estate Company Has

When you sign on with a company, you become an extension of that organization. Before you ever meet a client, he will already have an opinion of your company, and that opinion will influence what your client thinks of you. Learning how to identify a company with a solid history and positive standing in the community is essential to cultivating business and developing your career. A good real estate company, one that will provide you with the resources to succeed, will have several qualities.

A Solid Reputation Is Essential

The reputation of the company is critical. Remember, you are an extension of the company you work for. Until you are able to build a clientele and a following of your own, you will be relying solely on the company's reputation. A buyer or seller will have a positive or negative impression of your company based on its reputation before you ever work with her. That reputation will be based on the success of the company, such as the market share it has achieved and the number of homes it lists and sells annually. The company's involvement with the community is also important.

A Passion About Customer Service Is a Must

A company's customer service model and service reputation are also important factors. Real estate sales is a service-oriented business where one is paid for results. To be successful, real estate agents must be customer-focused while carefully monitoring time and revenue invested to complete the job. First, you must be committed to providing outstanding customer service. Second, the company you select to work with must share your passion for customer service and must be committed to helping you achieve the level of customer service required to be successful. How you treat your clients, past and present, has a direct bearing on getting listing contracts from a seller and getting that home sold and closed, which is every agent's desired result. Similarly, your ability to secure your representation of the buyer, find him a home, and close the deal is dependent on your level of customer service.

There Is No Second Place

As a real estate agent, you are assuming a big risk by putting in a lot of time, effort, and even money in hopes of achieving a sale. There will be times when you work extremely hard for your client but the home never sells or your client never makes a purchase. Real estate agents get compensated for only the final result. Unlike horse racing, where they pay for Win, Place, and Show-first, second, and third-in real estate you get paid only when the house sells or closes. There is no second place, so you and the company you choose must be results-oriented. And good results are a product of good customer service.

Strong Listing Companies Help a New Agent

Make sure any companies you are considering are strong listing companies. Working for a strong listing company ensures you will have an opportunity to work with a lot of buyers. Most new agents work with more buyers than sellers. Buyers are easier to attract and create relationships with. They are not entrusting their largest asset, their home, to a new agent.

A listing is a contract with a seller to exclusively represent her in selling a home. If an agent acquires a listing, prices the home appropriately, and sells the house, then the agent will get paid. A strong listing office can dramatically help an agent early in her career. When agents and offices have an abundance of listings, they also receive a high volume of ad calls and sign calls. The ad and sign calls lead to buyers and often sellers.

There is an old saying in real estate: "You list, you last." The most successful and productive agents are the agents who focus on listing property, for a regular diet of new listings is the engine that drives the train. To be truly financially successful in real estate sales without having to work all hours of the day and night and on weekends, becoming a strong listing agent is imperative. Aligning with a company that has a large inventory of homes for sale will dramatically help you create success early in your career.

Researching a Company

Once you have determined that a company has a solid reputation, has an effective customer service model, and is a strong listing company, you must research the company and find out the answers to some important questions. The right answers will help you know whether a company is right for you, while the wrong answers will help steer you away to search for a better match.

Seek Out Market Share Information

First, you should inquire about market statistics. Find out the company's market share, how many listings it takes in a year, how many listings sell, how many fail to sell, and how many sales it actually makes. These are numbers, statistics, and statistics don't lie. This information will give you the bottom line about a company and will reflect on its customer service, position in the market, and the potential for success on your part.

Check with the Local Board of Realtors

You will want to research the company at your local Board of Realtors. The local board may have market share and other statistics for the company you are interviewing. It is critically important that you check with a third-party resource and verify the statistics that a company provides. Authenticate the figures and...

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Verlag
Crown
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0307453723
ISBN 13 
9780307453723
Einband
Taschenbuch
Anzahl der Seiten
336
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland