A marketing and sales pioneer uses the psychology of gender to provide a fresh prospective on field-proven business practices to help create, market, and sell products and services to the world's post powerful consumers: women.
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BRIDGET BRENNAN is the CEO of Female Factor. She has pioneered marketing and sales strategies that appeal to women and has worked with major companies to put them into practice. Throughout her award-winning career, Brennan has worked for clients such as Whirlpool, Johnson & Johnson, Colgate-Palmolive, Pizza Hut, and United Airlines. She is a popular speaker who has lectured at Northwestern University’s Kellogg School of Management. She lives in Chicago.
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Couverture rigide. Zustand: bon. RO60108264: 2009. In-8. Relié. Bon état, Couv. convenable, Dos satisfaisant, Intérieur frais. 322 pages. Envoi manuscrit de l'auteur en page de garde. Avec Jaquette. . . Classification Dewey : 97.2-Dédicace, envoi. Artikel-Nr. RO60108264
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