Urges companies to become "protean" or "shape-shifters" in the Web 2.0 world, and be ready to quickly change structure and business models to be successful in a rapidly evolving market.
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\MICHAEL S. MALONE is one of Silicon Valley’s most influential commentators on the nexus of technology and business. Currently a columnist for ABCNews.com, he is the author of Bill & Dave, the coauthor of The Virtual Corporation, and a regular contributor to the Wall Street Journal editorial page.
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