Consumer Marketing: A Resource-based Approach for the Hospitality and Tourism Industries (Resource based series for hospitality & tourism) - Softcover

Teare, Richard; Calver, Stephen

 
9780304334421: Consumer Marketing: A Resource-based Approach for the Hospitality and Tourism Industries (Resource based series for hospitality & tourism)

Inhaltsangabe

Part of a resource-based series, this text provides the basis of a marketing course for students of hospitality and tourism. It aims to function as an integrated guide to the subject, and contains review questions, extension questions and practical exercises.

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9780304338597: Consumer Marketing: A Resource-Based Approach for the Hospitality and Tourism Industries(Levle 3) (Resource based series for hospitality & tourism)

Vorgestellte Ausgabe

ISBN 10:  0304338591 ISBN 13:  9780304338597
Verlag: Cengage Learning EMEA, 1997
Hardcover