Verwandte Artikel zu Consumer Marketing: A Resource-based Approach for the...

Consumer Marketing: A Resource-based Approach for the Hospitality and Tourism Industries (Resource based series for hospitality & tourism) - Softcover

Teare, Richard; Calver, Stephen

 
9780304334421: Consumer Marketing: A Resource-based Approach for the Hospitality and Tourism Industries (Resource based series for hospitality & tourism)

Inhaltsangabe

Part of a resource-based series, this text provides the basis of a marketing course for students of hospitality and tourism. It aims to function as an integrated guide to the subject, and contains review questions, extension questions and practical exercises.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.