Business Correspondence Library, Vol. 3: How to Handle the Distant Customers (Classic Reprint) - Softcover

Inhaltsangabe

Excerpt from Business Correspondence Library, Vol. 3: How to Handle the Distant Customers

So by this cooperative service, the salesman's hardest work - the education of the prospect to the buying point and the approach to the order - is made easier. The goods are known, the proposition has been made clear and the prospect expects a personal call. Then if he lands the order the notification card is usually returned with the word sold marked across its face, together with the order. If he fails to close the sale he writes the house the facts which will indicate just what treatment the prospect should receive from later letters.

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