Modern Methods of Merchandising (Classic Reprint) - Softcover

Inhaltsangabe

Excerpt from Modern Methods of Merchandising

T is now over a decade since I started this business and began to assist people in the preparation of their advertising.

During these years I have seen many changes take place. Each year business men are gaining more respect for advertis ing and greater knowledge of what it will and will not do.

The world is learning that advertising, to be effective, must be linked closely with merchandising - must be built on a thor ough knowledge of the different methods of -merchandising.

What I have learned of advertising and its relation to merchandising has come through experience with many classes of business. It has come through constant study and hard knocks.

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