Book by RicardoCampbell Rita
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"[This book] is must reading for business executives and students of American business history. With her detailed understanding of Gillette's history from its founding in 1901, through the Great Depression, World War II, the oil crises of the 1970s, the hostile takeover attempts of the 1980s and the more friendly bids in the 1990s, Professor Ricardo-Campbell captures the essential features of the American corporate experience in the 20th century. This superb volume will also serve as a valuable educational resource, as it underscores the importance of courageous leadership, the need for continual product innovation and diversification, and the importance of risk in today's global business environment."-William E. Simon Former Secretary of the TreasuryReseña del editor:
Written by the first woman director of the Gillette Company, this is an exciting first-hand account of Gillette's successful fight against four hostile takeover efforts during the late 1980s. After a brief, insightful history of the company and the growth of its world-famous products--Gillette razors and blades; Braun coffee machines and electric razors; Oral-B toothbrushes; Paper Mate, Waterman, and Parker pens; and cosmetics--the author tells the inside story of Ronald Perelman's three attempts and the Coniston Partners' one attempt to take over Gillette. Ricardo-Campbell, who chaired Gillette's Finance Committee during this period, provides a fascinating look at the ensuing proxy battles and other intricate financial maneuvers. Combining academic theory and first-hand experience in its discussion of topics such as greenmail and poison pills, this work also features such world-renowned corporate figures as Warren Buffett, Joe Flom, and Eric Gleacher.
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