Consumer Behavior - Softcover

Schiffman, Leon

 
9780273787136: Consumer Behavior

Inhaltsangabe

For undergraduate and graduate consumer behavior courses.

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.