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Inhaltsangabe
Overall WINNER - CMI Management Book of the Year 2014
WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014
Create a great customer experience whoever you are.
Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.
This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.
For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.
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Über die Autorin bzw. den Autor
Matt Watkinson is a designer and consultant who helps businesses get their customer experience right. He has worked with household names, design agencies and management consultancies at home in the UK, in Europe and America. Learn more about Matt at www.mattwatkinson.co.uk .
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Create a great customer experience whoever you are.
Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.
This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.
For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.
Written for results
Practical advice that’s easy to implement
Start making improvements fast
Everything you need
Get started immediately using the companion worksheets
No jargon
Effortless to read
No previous knowledge required
Inspiring examples
Key ideas are brought to life by great case studies
Universally applicable
The principles work for any product or service, however large the business
Concise and skimmable
Read a chapter a day on your commute
Get what you need, whatever your time limits
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Ten Principles Behind Great Customer Experiences, The (Financial Times Series)
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FT Publishing International, 2012
ISBN 10: 0273775081
ISBN 13: 9780273775089
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Ten Principles Behind Great Customer Experiences, The (Financial Times Series)
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FT Publishing International, 2012
ISBN 10: 0273775081
ISBN 13: 9780273775089
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Ten Principles Behind Great Customer Experiences, The (Financial Times Series)
Verlag:
FT Publishing International, 2012
ISBN 10: 0273775081
ISBN 13: 9780273775089
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Paperback
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Ten Principles Behind Great Customer Experiences, The (Financial Times Series)
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FT Publishing International, 2012
ISBN 10: 0273775081
ISBN 13: 9780273775089
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Ten Principles Behind Great Customer Experiences, The (Financial Times Series)
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FT Publishing International, 2012
ISBN 10: 0273775081
ISBN 13: 9780273775089
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Beispielbild für diese ISBN
Ten Principles Behind Great Customer Experiences, The (Financial Times Series)
Verlag:
FT Publishing International, 2012
ISBN 10: 0273775081
ISBN 13: 9780273775089
Gebraucht
Paperback
Anbieter: ThriftBooks-Reno, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0273775081I3N00
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