The Ten Principles Behind Great Customer Experiences (Financial Times Series) - Softcover

Watkinson, Matt

 
9780273775089: The Ten Principles Behind Great Customer Experiences (Financial Times Series)
Softcover
ISBN 10: 0273775081 ISBN 13: 9780273775089
Verlag: Ft Press, 2012

Inhaltsangabe

Overall WINNER - CMI Management Book of the Year 2014

WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014

Create a great customer experience whoever you are.

Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.

This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.

For managers, leaders and those starting a new business , the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Matt Watkinson is a designer and consultant who helps businesses get their customer experience right. He has worked with household names, design agencies and management consultancies at home in the UK, in Europe and America. Learn more about Matt at www.mattwatkinson.co.uk .

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Create a great customer experience whoever you are.

Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.

 

This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.

 

 For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.

 

Written for results

Practical advice that’s easy to implement

Start making improvements fast

 

Everything you need

Get started immediately using the companion worksheets

 

No jargon

Effortless to read

No previous knowledge required

 

Inspiring examples

Key ideas are brought to life by great case studies

 

Universally applicable

The principles work for any product or service, however large the business

 

Concise and skimmable

Read a chapter a day on your commute

Get what you need, whatever your time limits

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Ft Press
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0273775081
ISBN 13 
9780273775089
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
241
Kontakt zum Hersteller
Pearson Benelux BV
productsafety@pearson.com

Kabelweg 37
Amsterdam
1014 BA
Niederlande

Weitere beliebte Ausgaben desselben Titels

9789353943646: TEN PRINCIPLES BEHIND GREAT CUSTOMER EXPERIENCE

Vorgestellte Ausgabe

ISBN 10:  9353943647 ISBN 13:  9789353943646
Softcover