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Supply Chain Management: Strategy, Planning, and Operation - Softcover

Chopra, Sunil; Meindl, Peter

 
9780273765226: Supply Chain Management: Strategy, Planning, and Operation

Inhaltsangabe

For undergraduate and graduate supply chain management courses. Illustrating the key drivers in effective supply chain management. Supply Chain Management illustrates the key drivers of good supply chain management in order to help students understand what creates a competitive advantage. This text also provides strong coverage of analytic skills so that students can gauge the effectiveness of the techniques described in the text. To better suit the importance of international business in today's world, the fourth edition contains increased coverage of global supply chain management.

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