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E-Commerce 2012 Global Edition - Softcover

Laudon, Kenneth; Traver, Carol

 
9780273761297: E-Commerce 2012 Global Edition

Inhaltsangabe

For the undergraduate and graduate e-commerce course in any business discipline.

 

The market-leading text for E-commerce. 

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field. 

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