The Definitive Business Plan: The Fast Track to Intelligent Planning for Executives and Entrepreneurs (3rd Edition) - Softcover

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Richard Stutely has handled business plans on every scale – as a manager with HM Treasury (the UK finance ministry); a stockbroker and member of the London Stock Exchange; and subsequently as general manager of an international bank, where he saw business planning from a financial and funding perspective. Richard runs training courses, workshops, seminars and lectures for MBA students and corporate audiences. His books include The Definitive Guide to Business Finance, Brilliant Business The Economist Guide to Economic Indicators and The Economist Numbers Guide.

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“Truly a practical guide to better business planning. The book is friendly and easy to read. An indispensable corporate tool.”
Peter N. Tan, President, Hambrecht & Quist Asia Pacific

“If this book had been available 30 years ago, life would have been a lot easier.”
Mike Brooke, Entrepreneur and Private Venture Capitalist

YOUR DEFINITIVE GUIDE TO CREATING A KILLER BUSINESS PLAN

If you want people to part with their money, you need a business plan that has the substance to stand up to close examination. Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information that the decision-makers are really looking for.

Now in its third edition, this highly regarded and comprehensive book has been revised and updated throughout to reflect the latest changes in technology, legislation and management thinking. It is the perfect companion for both newcomers and experienced planners.

Make sure your plan is robust enough to start, run or revitalise any business enterprise. Ensure you know how to:

• Assess the current status of your business
• Develop strategic and operational plans
• Define vision, mission, values, core objectives and operating objectives
• Create financial forecasts, cash flow projections and operating budgets