International Business - Softcover

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Alan M. Rugmanis Professor of International Business and Head of the International Business and Strategy Group at the Henley Business School, University of Reading.

Simon Collinsonis Professor of International Business and Innovation at the Henley Business School, University of Reading.

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Business is becoming increasingly international, as the interaction, exchange and interdependence between nations, firms and people around the world keeps on growing. Our complex, fast-moving global economy continually throws up new management and leadership challenges, which require clear thinking. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to help students of management meet these challenges. 

This sixth edition of International Business delivers a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice.

It has been restructured to lend greater emphasis to the strategic challenges of international business. The growing importance of emerging economies, such as China, India and Brazil, is reflected in specific chapters and case examples that help students understand how these countries are changing the competitive dynamics of global business. This links to a new focus on innovation, adaptability and entrepreneurship as necessary strategic capabilities for firms large or small, from mature, emerging or developing economies.

The book provides essential material for the successful study of international business:

·         a new five-part structure emphasizing a strategic leadership approach to international business

·         a brand-new chapter on Innovation, Entrepreneurship and "Born Global" Firms with cases on Facebook, Spreadshirt and SetJam

·         the core set of analytical frameworks in international business that bridge theory and practice

·         105 case studies drawn from a wide range of sources, updated for this edition

·         practical tools, like the "weighted country risk assessment" model, for real-world decision making

·         a large set of bibliographic and web-based resources for independent research.

Alan M. Rugman is Professor of International Business and Head of the International Business and Strategy Group at the Henley Business School, University of Reading.

Simon Collinson is Professor of International Business and Innovation at the Henley Business School, University of Reading.