Recommended: How to sell through networking and referrals (Financial Times Series) - Softcover

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‘This book’s in-depth, practical advice will show you how to both build and profit from the relationships in your network.’  Ivan Misner, New York Times bestselling author and founder of BNI and The Referral Institute

‘Should be a mandatory read for anyone pursuing a career in sales and marketing-related fields.’ Colin Wright, Senior Vice-President, Global Sales Development, MasterCard

‘Powerful referrals are the foundation for any successful business and this is a practical guide to both receiving and giving high quality introductions.’ Nigel Kershaw OBE, CEO, Big Issue Invest and Group Chairman, The Big Issue Company Ltd

HOW TO GROW YOUR BUSINESS WITHOUT EVER COLD-CALLING AGAIN

Referrals are one of the oldest forms of marketing and we all know that a recommendation from a friend or trusted contact is worth far more than what we hear from an advert or a salesperson. Now there are new ways of generating referrals which make getting recommended faster, cheaper and more valuable. If you don’t have an effective strategy to get your business recommended by other people and to promote referrals through networking, you’re missing out on the most powerful and least expensive way of creating new business.

- Down-to-earth advice on how to generate better quality business leads that convert more easily and quickly into real sales

- Practical, takeaway information which can be implemented easily in any business that needs to create new sales

- Detailed guidance on how to use LinkedIn to stimulate referrals