Strategies for e-Business: Creating value through electronic and mobile commerce CONCEPTS AND CASES

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9780273757870: Strategies for e-Business: Creating value through electronic and mobile commerce CONCEPTS AND CASES
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Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

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Tawfik Jelassi
Verlag: Pearson Education Limited Apr 2014 (2014)
ISBN 10: 0273757873 ISBN 13: 9780273757870
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Buchbeschreibung Pearson Education Limited Apr 2014, 2014. Taschenbuch. Zustand: Neu. Neuware - Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present. 780 pp. Englisch. Artikel-Nr. 9780273757870

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