Verwandte Artikel zu Essentials of Marketing
Inhaltsangabe
Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of:
· traditional marketing techniques and theories,
· the practical and tactical decision-making processes involved in marketing,
· up-to-date topics such as corporate social responsibility, social media and ethics.
The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
Jim Blythe is Professor of Marketing at the University of Westminster and Visiting Reader at Plymouth Business School and Ritsumeikan Asia Pacific University, Japan.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Suchergebnisse für Essentials of Marketing
Beispielbild für diese ISBN
Essentials of Marketing
Verlag:
FT Press, United Kingdom, 2012
ISBN 10: 0273757687
ISBN 13: 9780273757689
Gebraucht
Paperback
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR005744295
Anzahl: 4 verfügbar
Beispielbild für diese ISBN
Essentials of Marketing
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. Essentials of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780273757689
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Essentials of Marketing
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780273757689
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Essentials of Marketing
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780273757689. Artikel-Nr. 8541975
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Essentials of Marketing
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780273757689. Artikel-Nr. 8498525
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Essentials of Marketing
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780273757689. Artikel-Nr. 9027854
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Essentials of Marketing
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780273757689. Artikel-Nr. 8952518
Anzahl: 1 verfügbar