The Strategy Book (Financial Times Series) - Softcover

Über die Autorin bzw. den Autor

Max Mckeown is an author, consultant and popular speaker in the strategy field. He shares cutting edge research with clients in the real world of major corporations. Max has a PhD and MBA with a speciality in strategy and strategic change. His clients sit across multiple sectors including: Microsoft, Virgin, Sun International, 2012 Olympics, Toyota and TopShop. He is the author of several books including E-Customer, Why They Don’t Buy, Unshrink and The Truth about Innovation.

www.maxmckeown.com

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WINNER OF THE COMMUTER'S READ AWARD, CMI MANAGEMENT BOOK OF THE YEAR AWARDS

STRATEGY IN ACTION

• The Strategy Book focuses on how you can create powerful strategies to deliver success in a competitive world. It answers the following questions:
• What do we know about strategy?
• What can strategy do for you?
• How can you effectively use strategy tools?
• How can you engage people with strategy?
• How do you avoid pitfalls, problems, and screw-ups?

Using the science of strategy The Strategy Book will help you tackle the really important challenges you face both in developing strategies and putting them into action. Its aim is to give you best ideas wrapped up in a usable, enjoyable package.

'Max Mckeown demystifies the strategy process and challenges the reader to really think and take action.  With its rich array of strategy tools, this book will help bridge the "theory-practice gap" to produce results which really matter.'

Professor Linda Holbeche

Author of The High Performance Organisation,

Centre for Leadership Innovation, University of Bedfordshire