Financial markets use persuasion, propaganda and salesmanship to survive. They smooth over weaknesses and highlight their strengths to seduce us into parting with our money. Investment products wrapped in euphemisms and simplified language hide complexity and unclear risk. This book helps you to understand the real risks involved in investing, make informed decisions and take control of your investments.
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Alexander Davidson is a senior editor at Complinet, a Thomson Reuters company which specialises in financial services regulation, City practices and regulatory compliance. He’s also the author of a number of successful books, all published by Kogan Page, these include: How to Understand the Financial Pages: A Guide to Money and the Jargon, a Times Guide 2nd editionandHow to Win in a Volatile Stockmarket; Investment Bargain Hunting - The Definitive Guide.
‘A must-read counterblast to the investment industry’s marketing millions. It gives invaluable City insider knowledge.’
Tony Levene, personal investment author, journalist and scambuster
‘An informed guide for the not-yet-fully-seasoned investor.’
Jane Wilson, CEO, Chartered Institute of Public Relations
‘Succinct, up to the minute, and well focused on the current market and the issues which trouble everyone in the market, including investors.’
Joanna Page, Partner, Litigation, Allen & Overy
‘This wise little book takes the reader on a journey into the mysterious caves of finance and investment, to discover the monsters and puppeteers who control the market.’
Catherine Osborne, Professor of Philosophy at the University of East Anglia
Financial markets use persuasion, propaganda and salesmanship to survive. They smooth over weaknesses and highlight their strengths to seduce us into parting with our money. Investment products wrapped in euphemism and sold with hyperbole will often hide complexity and unclear risk.
As an investor, you can’t hope to change what goes on behind the scenes, but you can learn how to ask the right questions and see through the sales jargon. The Money Myth shows you how to take control of your investments.
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Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR005383554
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