Framework for Marketing Management :Global Edition - Softcover

Philip, Kotler; Kevin, Keller

 
9780273752516: Framework for Marketing Management :Global Edition
Softcover
ISBN 10: 0273752510 ISBN 13: 9780273752516
Verlag: Financial Times Prentice Hall, 2011

Inhaltsangabe

For graduate and undergraduate marketing management courses.
 
This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor

For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Financial Times Prentice Hall
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0273752510
ISBN 13 
9780273752516
Einband
Tapa blanda
Anzahl der Seiten
368
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien