Introduction to Public Relations - Softcover

Wolstenholme, Sue

 
9780273750987: Introduction to Public Relations
Softcover
ISBN 10: 0273750984 ISBN 13: 9780273750987
Verlag: Pearson, 2013

Inhaltsangabe

Introduction to Public Relations provides an overview of PR from a global and critical perspective. The philosophy behind this new book is to encourage questioning by throwing in controversial ideas and different approaches; to show that there is more than one way to approach an issue and that some approaches can actually be harmful to the interests of society. It intends to try to foster a critical as well as a creative approach to the subject to prepare the undergraduate to go on to study and practice to achieve higher levels of originality.

This book is ideal for undergraduate and postgraduate students taking modules in Public Relations as well as those studying at Foundation, Advanced Certificate and Diploma levels with the CIPR.

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Über die Autorin bzw. den Autor

Sue Wolstenholme runs a full service public relations consultancy, Ashley Public Relations, with an event management subsidiary. She has an MSc in Public Relations and has supervised PhDs on the subject for the University of Exeter. Since 1994, Sue has chaired the European Public Relations Research and Education Association’s juries to find the best academic thesis on the subject in Europe. She is currently the President of Euprera.

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Verlag
Pearson
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
0273750984
ISBN 13 
9780273750987
Einband
Tapa blanda
Anzahl der Seiten
250
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien