FT Guide to Business Networking: How to use the power of online and offline networking for business success (The FT Guides) - Softcover

Über die Autorin bzw. den Autor

Heather Townsend is a performance improvement specialist for professional services, widely published writer and social media expert.  Over the past decade, Heather has worked with more than one hundred partners, coached and trained over 1000 lawyers, accountants and other professionals at every level, within the UK’s leading and most ambitious professional practices. She is the UK’s foremost expert on how business people can build meaningful and profitable relationships via social media.

Heather regularly blogs at ‘Joined Up Business Networking For Busy Professionals’ – www.joinedupnetworking.com and ‘Partnership Potential – How to make partner and beyond using networking and social media’ – http://business-efficiency.theefficiencycoach.co.uk.

Heather founded ‘The Efficiency Coach’ – www.theefficiencycoach.co.uk and ‘The Executive Village’ – www.executivevillage.co.uk in 2009.

In her spare time, Heather can often be found whizzing along the pavements with her two children on their scooters.

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Voted Marketing Category Winner in the Small Business Book Awards 2012

?A great practical guide to all aspects of networking ? stuffed with lots of quick and easy tips to help you leverage the power of your network.?
Ivan Misner, NY Times Bestselling author and Founder of BNI and Referral Institute

?The most relevant, current and comprehensive guide to business networking available.?

Mick Holloway, co-founder of NetLinked

?a ?must read? for anyone wanting to use the power of face-to-face AND online networking to generate career and business success.?

Andy Lopata, Author of Recommendedand And Death Came Third

If you?re a busy professional, networking is the fastest and most effective way to build your business or career. Up to 80% of opportunities come from people who already know you, so the more people you know, the more chance you have of winning the new business or the new career you want. Networking is a skill you can?t afford to be without. But what?s the best way to do it? The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. Professional networker Heather Townsend guides you through everything you need to know to get the most out of both face-to-face and online networking.

This book will help you use effective business networking to get better results for less effort. It shows you how to:

· Use online and more traditional networking techniques to your best advantage

· Get the right approach, attitude and behaviours

· Maximise your networking success by being relevant, helpful and systematic

· Quickly build rapport, start a dialogue and generate strong relationships with anyone, regardless of whether you meet physically or virtually

· Build your credibility and visibility through networking so that you attract the right kind of opportunities

· Seamlessly integrate online and offline networking techniques for greater business success