The Secrets of Selling: How to win in any sales situation - Softcover

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Geoff King started at the bottom of the sales ladder—selling pest control products on the streets of South London. After this inauspicious start, he climbed steadily through the ranks of professional service organisations until he reached the top of the ladder. By the end of his in-house career, he was routinely selling multi-million pound deals in outsourcing services for multinationals. He now works as a freelance consultant on sales methods and strategies.

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‘The tips, tricks and techniques described in this book amount to uncommon wisdom. It is without doubt the Rolls Royce of sales books.’

Chris Dadd, Senior Manager, Royal Bank of Scotland

Without doubt, the most practical and useful sales book that I have read.’
Vance Withers, Group Sales Director, Worlds Apart Ltd

Does your job involve selling? Would you like to increase your numbers so that you regularly meet, and beat, your sales targets? Of course you would. And this is the book that will help you make that happen.

Now in its second edition, The Secrets of Selling gives you all the practical skills you need to excel in selling, from finding leads and setting up meetings with prospective buyers, right through to closing the deal.

All you need to make sure you win in every sales situation.