Brilliant Influence: What the Most Influential People Know, Do and Say (Brilliant Business) - Softcover

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Mike Clayton has led large teams of people and advised clients at senior levels in Government departments and in major companies. Over the last twenty years, he has studied the science of influence and honed his skills, while starting two successful businesses, training many people in influencing and persuasion, and becoming a respected public speaker and author. Mike has a science PhD from the University of Manchester and is an NLP Master Practitioner.

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How to make things happen in all aspects of your life. 

Influence is one of the most powerful skills in business and life. It allows us to instantly earn the trust and respect of others; lead and manage teams, individuals and situations with power, confidence and success; and, most crucially, it propels our life forward, enabling us to take on challenge after challenge.

Based on over twenty years of analysing the behaviour of skilled communicators and influencers in commercial, political and voluntary arenas, the author combines these findings with psychological principles and case studies to help you build your influencing skills, step-by-step.

Whatever you do in life, whatever you hope to achieve, Brilliant Influence will help you get there – with the power of influence.

Brilliant outcomes

Know how to use your body language to establish instant rapport

Understand how people make decisions so you get a ‘yes’, every time

Be able to apply a ‘win-win’ negotiation approach, so you never lose