Exploring Strategy Text & Cases plus MyStrategyLab and The Strategy Experience simulation - Softcover

Johnson, Gerry; Whittington, Richard; Scholes, Kevan

 
9780273737025: Exploring Strategy Text & Cases plus MyStrategyLab and The Strategy Experience simulation

Inhaltsangabe

Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn’t be without.

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ISBN 10:  0273732021 ISBN 13:  9780273732020
Verlag: Financial Times/ Prentice Hall, 2011
Softcover