Exploring Strategy - Softcover

Von der hinteren Coverseite

With over 900,000 copies sold worldwide, Exploring Strategy is the essential textbook for tomorrow's managers. From multinationals to entrepreneurial start-ups, charities to government agencies, this book raises the big questions about these organisations - how they grow, how they innovate and how they change. This ninth edition ofExploring Strategy will enable you to: - Understand clearly the key concepts and tools of strategic management- Explore hot topics, including acquisitions and alliances, internationalisation and corporate governance- Learn from contemporary debates and case studies on organisations such as Skype, Google, Madonna, Virgin and the Glastonbury Festival- Enhance your learning through specially developed online resources that will give you an extra edge in your course workMyStrategyLab has been developed to help you make the most of your studies in strategic management and get a better grade. Register now to: -Get hands-on experience of strategy analysis and decision-making with the Strategy Experience simulation-Learn strategy your way self-assessment questions will identify your strengths, with feedback and a recommended study plan to help you focus on where to improve-Revise for your exams using audio downloads, electronic flashcards and multi-lingual glossaries of key terms and definitions-Put a spotlight on strategy in the real world by watching video clips of managers talking about real strategic issues in their own organisations Register now atwww.pearsoned.co.uk/mystrategylabby following the instructions on the access card enclosed with all new copies of this book!