Persuasion: The art of influencing people (3rd Edition)

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9780273734161: Persuasion: The art of influencing people (3rd Edition)

It pays to be persuasive. From senior managers to new-starters in business; at home, in the office, in the boardroom and even the bedroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want.

Learn the power of words; how to be an effective listener; how to develop and enhance your memory; how to control the attention of others and how to read body language and other non-verbal signs.

Persuasion will boost your persuasive and intuitive skills to amazing new levels and will help you achieve more in every area of your personal life, professional life and wherever interpersonal skills are at the fore.


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From the Back Cover:

Ever wondered what it’s like to get people to do whatever you want, whenever you want?

We all know people who are incredibly persuasive. With effortless charm, they manage to gain our trust, interest and support, time and time again. Is it a gift they are born with? Is it all an illusion?

No, it’s the art of persuasion and you can learn it too.

Based on many years of analysing the behaviours and mindsets of the most persuasive people around, this new and fully updated edition of James Borg’s Persuasion will give you the magic formula to mastering the power of persuasion – the ultimate way to achieve success in work and life.


'Persuaded? We were. Buy it.’

Management Today magazine (voted ‘Best of its Kind’)


'This is a handy, readable guide ... the author persuaded me to review this book. Damn, he is good.’

Jeremy Vine, The Times


'An indispensable handbook for all of us who need to get other people to do what we want.’

Sir Antony Jay, co-creator and writer of BBC’s Yes Minister

About the Author:

James Borg is a practising work psychologist and business consultant. He became interested in magic and 'mind-reading' at the age of 9 and subsequently was - a few years later - admitted as one of the youngest-ever members of the Magic Circle. He reveals in Persuasion that there is a lot we can learn from magician's tricks to help us gain persuasive powers to use in work and life.

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