Exploring Corporate Strategy with MyStrategyLab: Text & Cases - Softcover

Johnson, Gerry; Scholes, Kevan; Whittington, Richard

 
9780273731566: Exploring Corporate Strategy with MyStrategyLab: Text & Cases
Softcover
ISBN 10: 0273731564 ISBN 13: 9780273731566
Verlag: Financial Times/ Prentice Hall, 2009

Inhaltsangabe

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

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Über die Autorin bzw. den Autor

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

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Verlag
Financial Times/ Prentice Hall
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0273731564
ISBN 13 
9780273731566
Einband
Taschenbuch
Anzahl der Seiten
881
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

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Softcover