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Marketing: Real People, Real Decisions First European Edition, with MyMarketingLab Online Access Card - Softcover
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Imagine you are Jamie Mitchell, "chief squeezer" at Innocent, the biggest smoothie brand in the UK and an entrepreneurial phenomenon. Things are going well but you must reward the commitment and passion of your customers. You need an idea that reinforces all their expectations of the brand; it's got to be natural, friendly and ethical. Your options are Continue with the Innocent Fruitstock music festival that you launched four years ago Stage a smaller scale family-friendly village fete instead Do nothing for a year and invest in a bigger event next time What would you do? Each chapter is an explosion of ideas, introducing you to a dilemma faced by a real-life marketeer at an eclectic range of companies including Arsenal football club, Hilton Hotels and Electrolux. You'll hear from marketing academics and students, as well as practitioners and experts from other disciplines, explain what decision they would have made in the same situation, before you find out how it worked out. This new and innovative approach will throw you into the exciting decision-making process and help you to understand all the key theories and "metrics" underpinning the discipline, whilst vividly bringing both the principles and practice of marketing to life.
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Marketing: Real People, Real Decisions
Verlag:
Financial Times/ Prentice Hall, 2009
ISBN 10: 0273727788
ISBN 13: 9780273727781
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Marketing: Real People, Real Decisions
Verlag:
Financial Times/ Prentice Hall, 2009
ISBN 10: 0273727788
ISBN 13: 9780273727781
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Marketing: Real People, Real Decisions First European Edition, with MyMarketingLab Online Access Card
Verlag:
Financial Times/ Prentice Hall, 2009
ISBN 10: 0273727788
ISBN 13: 9780273727781
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Marketing: Real People, Real Decisions
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Marketing: Real People, Real Decisions
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Paperback. Zustand: Very Good. Marketing: Real People, Real Decisions This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780273727781
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Marketing: Real People, Real Decisions
Verlag:
Financial Times/ Prentice Hall, 2009
ISBN 10: 0273727788
ISBN 13: 9780273727781
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Marketing : Real People Real Decisions
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Pearson Education, Limited, 2009
ISBN 10: 0273727788
ISBN 13: 9780273727781
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Marketing: Real People, Real Decisions
Verlag:
Prentice Hall/Financial Times, 2009
ISBN 10: 0273727788
ISBN 13: 9780273727781
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273727781. Artikel-Nr. 8747063
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Marketing: Real People, Real Decisions
Verlag:
Prentice Hall/Financial Times, 2009
ISBN 10: 0273727788
ISBN 13: 9780273727781
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Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Excessive pencil markings. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780273727781. Artikel-Nr. 8747066
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Marketing: Real People, Real Decisions
Verlag:
Prentice Hall/Financial Times, 2009
ISBN 10: 0273727788
ISBN 13: 9780273727781
Gebraucht
Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273727781. Artikel-Nr. 8747067
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