The Truth About What Customers Really Want: move them to buy...buy more...and keep on buying - Softcover

Reseña del editor

Consumer response is the ultimate test of every product, service, and marketing strategy and, ultimately, every business. But most businesses need far deeper understanding of customers: how they behave, what they want (and don't want), and what really motivates them to action. In The Truth About What Customers Really Want , world-renowned customer behaviourexpert Michael R. Solomon brings togetherthe 50 absolutely crucial facts and insightsyou must know to successfully attract andkeepprofitable customers. Solomon reveals: how changing gender roles are impacting marketing how to shape your brand's personality market by lifestyle build brand communities and consumer tribes how to generate low-cost buzz via guerrilla and viral marketing. Unlike some books on customer behaviour, this one's simple to use, up-to-date, and complete. "Michael Solomon's The Truth About What Customers Want contains great insights into consumer behaviour and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today's technology-driven world." Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker