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Inhaltsangabe
Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.
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Über die Autorin bzw. den Autor
Jim Blythe is Visiting Reader at Plymouth Business School. An experienced textbook author, he is Senior Examiner for the Marketing Essentials unit run by the CIM. Phil Megicks is Professor of Marketing and Strategy and Head of the School of Business and Management at the University of Plymouth. He is Senior Examiner with the CIM and designed the Level 6 ‘Marketing Planning Process’ unit launched in 2009.
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Marketing Planning: Strategy, Environment and Context
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Paperback. Zustand: Very Good. Marketing Planning: Strategy, Environment and Context This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780273724711
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Marketing Planning: Strategy, Environment and Context
Verlag:
Financial Times/ Prentice Hall, 2010
ISBN 10: 0273724711
ISBN 13: 9780273724711
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Marketing Planning: Strategy, Environment and Context
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780273724711
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Marketing Planning: Strategy, Environment and Context
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Pearson Education Canada, 2010
ISBN 10: 0273724711
ISBN 13: 9780273724711
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Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-R-036-01861
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Marketing Planning: Strategy, Environment and Context
Verlag:
Pearson Education Canada, 2010
ISBN 10: 0273724711
ISBN 13: 9780273724711
Gebraucht
Softcover
Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
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Zustand: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-W-023-01679
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Marketing Planning: Strategy, Environment and Context
Verlag:
Financial Times/ Prentice Hall, 2010
ISBN 10: 0273724711
ISBN 13: 9780273724711
Gebraucht
paperback
Anbieter: HALCYON BOOKS, LONDON, Vereinigtes Königreich
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paperback. Zustand: Very Good. ALL ITEMS ARE DISPATCHED FROM THE UK WITHIN 48 HOURS ( BOOKS ORDERED OVER THE WEEKEND DISPATCHED ON MONDAY) ALL OVERSEAS ORDERS SENT BY TRACKABLE AIR MAIL. IF YOU ARE LOCATED OUTSIDE THE UK PLEASE ASK US FOR A POSTAGE QUOTE FOR MULTI VOLUME SETS BEFORE ORDERING. Artikel-Nr. mon0000921083
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