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Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series) - Softcover
Inhaltsangabe
“ Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them.”
Erv Shames, former CEO, Kraft Foods
As the old adage goes, “If you can’t measure it, you can’t manage it”. Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics.
In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or "dashboard", of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit.
WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING
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" Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them." Erv Shames, former CEO, Kraft Foods As the old adage goes, "If you can't measure it, you can't manage it". Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or "dashboard", of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING
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Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)
Verlag:
Pearson Education Limited, United Kingdom, Harlow, 2008
ISBN 10: 0273722034
ISBN 13: 9780273722038
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Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. " Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them." Erv Shames, former CEO, Kraft Foods As the old adage goes, "If you can't measure it, you can't manage it". Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or "dashboard", of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR004063294
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Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)
Verlag:
Wharton School Publishing 09/12/2008, 2008
ISBN 10: 0273722034
ISBN 13: 9780273722038
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Softcover
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Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Artikel-Nr. 6545-9780273722038
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Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)
Verlag:
Wharton School Publishing, 2009
ISBN 10: 0273722034
ISBN 13: 9780273722038
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Softcover
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780273722038. Artikel-Nr. 9533728
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780273722038. Artikel-Nr. 9533729
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Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)
Verlag:
Wharton School Publishing 09/12/2008, 2008
ISBN 10: 0273722034
ISBN 13: 9780273722038
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Softcover
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Key Marketing Metrics : The 50+ Metrics Every Manager Needs to Know
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Key Marketing Metrics : The 50+ Metrics Every Manager Needs to Know
Verlag:
Pearson Education, Limited, 2008
ISBN 10: 0273722034
ISBN 13: 9780273722038
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Softcover
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Key Marketing Metrics
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)
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Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Artikel-Nr. M00273722034-V
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