Truth About Innovation: A Small Book About Big Ideas - Softcover

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Max McKeown is a new breed of management guru. Brilliant, young, original and entertaining, he could become the most listened-to British business thinker of the new era. He works as a strategic adviser for four of the five most admired companies in the world and is a well-known speaker on subjects including innovation, engagement, human potential, customer experience, marketing, team building, and competitive advantage. He has been elected to the Customer Service Hall of Fame, been nominated as a Star of Human Resources by Personnel Today, and been featured on national and international radio, television, and newspapers. Max has written six books, including E-Customer; an insight into evolving customer behaviour, Why They Don't Buy; an end-to-end guide to building profitable customer relationships across multiple channels and Unshrink, featuring the myths that stop people doing their best work and a set of new principles to engage their interest and ability.

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YOU CAN’T CONTROL WAVES SO LEARN TO SURF

Innovation rocks. It rolls. It makes the world go round. In a definitive set of ‘home-truths,’ you’ll discover how to harness its power to increase creativity, collaboration and profit. Are you ready to change the world?

55 PROVEN INNOVATION PRINCIPLES and techniques that work.

Simply the best thinking

THE TRUTH AND NOTHING BUT THE TRUTH

“If you don't like eating someone else's dust, put this little gem of a book in every one of your collaborators' hands. That's what I'm doing right now. Watch out world!!”

JIM BELASCO, PROFESSOR OF MANAGEMENT AT SAN DIEGO STATE UNIVERSITY, AND AUTHOR OF TEACHING THE ELEPHANT TO DANCE

“Perceptive analysis of what works and what doesn’t, with useful illustrations based on the experiences of real businesses. Thought-provoking, grounded and realistic.”

PROFESSOR KHALID AZIZ, THE AZIZ CORPORATION

“Forthright, informative, witty and highly readable. This isn’t about new for old, it’s about new from old; whoever said we shouldn’t reinvent the wheel should have read this book.”

JONATHAN DONOVAN, TOWNHOUSE CONSULTING AND EX-HEAD OF 02 EMPLOYEE RELATIONS