Essential Economics: European Edition - Softcover

Were you looking for the book with access to MyEconLab? This product is the book alone, and does NOT come with access to MyEconLab. Buy Essential Economics with MyEconLab access card, 1/e (ISBN: 9780273772668) if you need access to the MyLab as well, and save money on this brilliant resource. With the recent global financial crisis moving economic commentary from the business report to the front page, the benefits of gaining adeeper understanding of the central ideas and theories of economics has never been so important, relevant, topical and exciting. If you want to start thinking about these events as an economist would, this is the book for you. Michael Parkin's books are read by over a million students around the world, so you'll be in safe hands as you learn how to explore difficult policy problems - and even to make more informed decisions in your own economic life. This text will provide you with an undiluted presentation of economic principles and models covering the most important economic topics for a business or non-specialist student with the same rigour found in a specialist economics text. Need extra support? This title can be supported by MyEconLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course. This product is the book alone, and does NOT come with access to MyEconLab. You can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyEconLab: Essential Economics with MyEconLab access card, 1/e (ISBN: 9780273772668). Alternatively, buy access online at www.MyEconLab.com. For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator

Michael Parkin is Professor Emeritus at the University of Western Ontario. Melanie Powell is Reader in Economics at Derby University Business School. Kent Matthews is the Sir Julian Hodge Professor of Banking and Finance at the Cardiff Business School.