Verwandte Artikel zu Essentials of Marketing

Essentials of Marketing - Softcover

Blythe, Prof Jim

 
9780273717362: Essentials of Marketing
Softcover
ISBN 10: 0273717367 ISBN 13: 9780273717362
Verlag: Financial Times/ Prentice Hall, 2008

Inhaltsangabe

This book is aimed at undergraduates taking an introductory marketing course.

Essentials of Marketing  provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered.

The 4th edition has been thoroughly re-written to include the new 7 C's framework

The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Financial Times/ Prentice Hall
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0273717367
ISBN 13 
9780273717362
Einband
Taschenbuch
Auflage
4
Anzahl der Seiten
360
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien