Solomon: Consumer Behaviour Enhanced Media Edition: A European Perspective - Softcover

Solomon, Michael R.; Bamossy, Gary; Askegaard, Prof Søren; Hogg, Margaret K.

 
9780273714729: Solomon: Consumer Behaviour Enhanced Media Edition: A European Perspective
Softcover
ISBN 10: 0273714724 ISBN 13: 9780273714729
Verlag: Financial Times/ Prentice Hall, 2007

Inhaltsangabe

Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers.

 

This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course.

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Über die Autorin bzw. den Autor

Michael Solomonis Human Sciences Professor of Consumer Behaviour at Auburn University, Alabama, USA.

Gary Bamossyis Professor of Marketing, Vrije Universiteit, Amsterdam and Director of the Global Business Program, University of Utah, USA. 

Soren Askegaard is Professor of Marketing at the University of Southern Denmark, Odense.

Margaret K. Hoggis Professor of Consumer

Von der hinteren Coverseite

Consumer Behaviour

Third European Enhanced Media Edition

 

New and exclusive to this Enhanced Media Edition:

 

  • Interactive e-study guide full of animated exercises adds colourful depth to each topic – great for revision
  • Quick tests throughout each chapter to enhance and test your knowledge
  • Find out what kind of consumer you are by taking self-assessment quizzes.

 

Follow these three steps to get the most out of this Enhanced Media Edition:

 

    1. Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon
    2. Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition
    3. Access valuable learning resources to help you pass your course:

- Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses

- Enhance your revision with the interactive e-study guide

- Use the online Glossary and Flashcards to check and test your understanding of the key terms

- And much more!

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Verlag
Financial Times/ Prentice Hall
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0273714724
ISBN 13 
9780273714729
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
728
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

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