The Secrets of Selling: How to win in any sales situation (Financial Times Series) - Softcover

Reseña del editor

The rules of selling rarely change. In some areas of business fashions and buzzwords come and go at the speed of light, but in sales there is a gold standard that changes little over time. This book describes that gold standard for you. Once learnt, The Secrets of Selling will stay with you for life you'll wonder what you ever did without them. This is an extremely practical book with advice that you can put into practice to improve your sales success straightaway. It offers common sense guidelines that you will want to refer to again and again. The Secrets of Selling is divided into three sections. The first deals with sales meetings and sales proposals and the second shows you the most effective methods for winning new work, not just from existing clients, but from new ones too. The third section gives you all the secret weapons you need to become a top flight salesperson, from negotiating the contract, to managing your contacts to measuring your sales performance. These are the critical elements that are often overlooked, but if you get them right, you will come out on top, every time.

Contraportada

By far the best book on selling I have ever read. I bought a copy for every member of my sales team.

Guy Barber, Managing Director, TradersBazaar Promotions

entertaining, informative and human. The charm is there from beginning to end.

Wayne Preece, Services Sales Executive, Microsoft (UK) Ltd

Geoff King understands his subject with a rare clarity and communicates it with a rare charm. This is surely the best book ever written on selling and I believe it will become a classic.

Mike Richardson, Sales Manager, Top Line Parts Ltd

The tips, tricks and techniques described in this book amount to uncommon wisdom. It is without doubt the Rolls Royce of sales books.

Chris Dadd, Senior Manager, Win Telecommunications Services plc

Does your job involve selling? Would you like to increase your numbers so that you regularly meet, and beat, your sales targets? Of course you would. And this is the book that will help you make that happen.

The Secrets of Selling gives you all the practical skills you need to excel in selling, from finding leads and setting up meetings with prospective buyers, right through to closing the deal. It brings together a whole host of tips, tricks and techniques to make sure you win in every sales situation.

Want to beat your sales target? The Secrets of Selling reveals how.