Exploring Corporate Strategy - Softcover

Über die Autorin bzw. den Autor

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

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Over 750,000 students worldwide have used this best-selling book through their academic and professional careers.

Join them today and stay at the top of the class with the 8^th edition of Exploring Corporate Strategy!

By far the best book in the field I have ever read! It makes the study of Strategy interesting! [The authors] relate theory to real-life examples which are up to date with current business news. I would most certainly recommend this book to anyone! The on-line features are excellent as well.

I found this book to be invaluable during [my] Strategic Management module. During my written assignment (which I passed easily) I drew heavily on the concepts and ideas introduced in this publication.

Amazon reviews of 7^th edition

Are small firms more innovative than large organisations? What impact do culture and history have on strategy? What does a strategist actually do?

Explore key and contemporary questions such as these as well as all the fundamental concepts and tools of strategy, plus:

·         Get the latest developments in this fast-moving field: brand new chapters on innovation and entrepreneurship, international strategy and the practice of strategy keep you at the cutting edge

·         Read the most recent and intriguing strategy ‘stories’: case studies on familiar and headline-grabbing organisations, such as eBay, Skype, Virgin and many more

·         Develop your critical thinking skills, using key debates and critical commentaries throughout the text

Succeed in your studies, enhance your  understanding and improve your grade. Use the unique access card provided with all new copies of this book to log on to www.pearsoned.co.uk/ecs and:

·         Reinforce key concepts using audio downloads, animated models and quick tests

·         Track your progress with self-assessment questions and a personal gradebook

·         Prepare for your exams with revision ‘flashcards’ and a multi-lingual mini-dictionary of strategy