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Inhaltsangabe
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters.
With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace.
Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Amazon help to bring the subject alive.
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Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Amazon help to bring the subject alive.
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Principles of Marketing
Verlag:
Pearson Education Internationa, 2008
ISBN 10: 0273711563
ISBN 13: 9780273711568
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Anbieter: medimops, Berlin, Deutschland
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Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Artikel-Nr. M00273711563-G
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Principles of Marketing
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Pearson Education Limited, United Kingdom, Harlow, 2008
ISBN 10: 0273711563
ISBN 13: 9780273711568
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Paperback. Zustand: Very Good. Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Amazon help to bring the subject alive. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002147801
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Principles of Marketing
Verlag:
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273711563
ISBN 13: 9780273711568
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Paperback. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Artikel-Nr. CHL10445605
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Principles of Marketing
Verlag:
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273711563
ISBN 13: 9780273711568
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Paperback
Anbieter: Country House Library, Gloucester, GLOS, Vereinigtes Königreich
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Paperback. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Artikel-Nr. CHL1972851
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Principles of Marketing
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780273711568
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Principles of Marketing
Verlag:
Pearson Education Internationa, 2008
ISBN 10: 0273711563
ISBN 13: 9780273711568
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Zustand: Good. No Access code available. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-A-015-02190
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Principles of Marketing
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Paperback. Zustand: Very Good. Principles of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780273711568
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Principles of Marketing
Verlag:
Pearson Education Internationa, 2008
ISBN 10: 0273711563
ISBN 13: 9780273711568
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Anbieter: Hamelyn, Madrid, M, Spanien
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Zustand: Bueno. : Este libro, 'Principios de Marketing', introduce al lector al fascinante mundo del marketing moderno de una manera innovadora y práctica. Se centra en crear valor para el cliente, revisando cada detalle para ofrecer el mejor texto posible para aprender y enseñar marketing. Cubre temas esenciales como la evaluación de alternativas, la importancia de la información y las estrategias de marca. EAN: 9780273711568 Tipo: Libros Categoría: Negocios y Economía Título: Principles of Marketing Autor: Philip Kotler| Gary Armstrong| Veronica Wong| John Saunders Editorial: Pearson Education Limited Idioma: en Páginas: 1056 Formato: tapa blanda. Artikel-Nr. Happ-2025-02-13-ffa72e49
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Principles of Marketing
Verlag:
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273711563
ISBN 13: 9780273711568
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2200grams, ISBN:9780273711568. Artikel-Nr. 8741165
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Principles of Marketing (European Edition)
ISBN 10: 0273711563
ISBN 13: 9780273711568
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