The Pyramid Principle: Logic in writing and thinking (Financial Times Series) - Hardcover

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Barbara Minto developed The Pyramid Principle through her early years as a consultant at mckinsey & Company, Inc. She now runs her own consultancy, International, Inc., specialising in teaching the pyramid principle to people whose major training is in business or the professions. She has taught her course to most of the major consulting firms in the world's largest corporations and government organisations.

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PRESENT YOUR THINKING SO CLEARLY THAT THE IDEAS JUMP OFF THE PAGE AND INTO THE READER’S MIND.

The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. Tens of thousands of people worldwide have benefited from former McKinsey consultant Barbara Minto’s famous Pyramid Principle. Can your writing do without it?

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT.