Simply Strategy ("Financial Times" S.) - The shortest route to the best strategy

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9780273708780: Simply Strategy (

Are you responsible for devising the strategy for your business unit? Want to make sure you have a smart, achievable and effective strategy but not sure where to start? This book gives you strategy in a nutshell. Everything you need to know to assess your business unit and build an effective strategy for future profitability is here. The core of the book is a step-by-step guide to strategy that coaches the reader through key questions such as:

* How do you increase profits quickly?

* Who are we and what do we do?

* How good is your competitive position?

* Is this a good industry to be in?

* What do your customers think?

* How do you organize and realize your new strategy?

There is no wallowing around in abstract theory: this is a highly practical guide to developing real strategy. Two business cases, with all the complicated nitty gritty of the real world, are threaded through the text to bring the concepts and techniques discussed to life. The first follows the voyage of strategy development and discovery taken by a large American tea company; the second describes a globally operating manufacturing business which carries out a so-called 'bottom-up' business analysis.

To further enhance the book's application potential, it can be used in conjunction with a specially-developed and customisable software that allows you to generate information and graphs from your own business data - samples of this are available free to readers on the book's companion website.

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From the Back Cover:

"Simply Strategy takes the hype out of business strategy and provides a user-friendly tool to identify and manage the most important activities that impact the bottom line. It's a ‘must read’ for business units that operate in multiple product/market combinations while relying on a common set of manufacturing assets.”

 --- Ram Sriram, General Manager, Fort Amanda Specialties LLC, USA


"Simply Strategy gives business units an easy to understand, simply structured approach to developing a robust strategy. Supplementing the book is a computer program that makes the strategy developing experience pain-free."

  --- Jeff Simmonds, Business Manager, General Manager, Akcros Chemicals, USA


"Save on consultants, buy this book! Simply Strategyhas helped me greatly to build strategic business focus in all layers of the organization. It was an extremely rewarding exercise".

  --- Valentin van den Boogaard, Director, Sales & Markting, Supresta, The Netherlands


A step-by-step guide to a business strategy that works for you


You’ve got customers to please, products to make, services to deliver. You need a strategy and you need it quick. But how do you devise the right strategy for your business? You've got no time for theory or jargon, you need practical results that deliver straight to the bottom line, now. This book tells you everything you need to know to develop an effective strategy for your business, using real information from your company.

This straightforward, step-by-step guide coaches you through the key questions such as:

* Where do you really earn your money?

* How good is your competitive position?

* Is this a good industry to be in?

* What do your customers think?

* How do you increase profits quickly?

To make the application of the lessons you learn from Simply Strategy even easier, specially-written software to analyse your company date is available. For more information and free sample activities, see the website at

Simply a better way to develop strategy for any business manager

About the Author:

Richard Koch is the author of 15 highly acclaimed books, including The FT Guide To Strategy and the best-selling 80/20 trilogy --- The 80/20 Principle (over 700,000 copies sold), The 80/20 Individual, and most recently Living the 80/20 Way. He is also a strategy consultant and entrepreneur. Peter Nieuwenhuizen is a highly experienced manager who has worked in both strategy and marketing. He has made a speciality of helping managers to develop practical strategy for their business units.

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