Understanding the Business Environment: Inside and Outside the Organisation - Softcover

Über die Autorin bzw. den Autor

Claire Capon is Senior Lecturer at Staffordshire University Business School. She is also author of another Pearson textbook: Understanding Strategic Management (2008).

Von der hinteren Coverseite

Understanding the Business Environment provides you with a clear and concise introduction to all of the most important activities taking place inside and outside organisations.

Written by experienced author and lecturer Claire Capon, this popular textbook examines and explains:

-         how political, economic and social conditions – both nationally and internationally – affect organisations of all types and sizes

-         the roles and functions that individuals and groups perform inside an organisation

-         how innovation, governance, and other key issues affect an organisation’s performance and success

Packed with features to make learning outcomes obvious, help you check your understanding, and encourage you to think critically, the third edition of this book also contains 24 new and engaging case studies including:

-         long-standing global brands such as Microsoft, Coca-Cola and Cadbury

-         newer names like Lush cosmetics, and the organic food industry

-         businesses in the emerging economies of China and Russia, as well as the recent demise of Icelandic banks

So, if you are looking for an accessible and lively introduction to the study of business, then Understanding the Business Environment is the book for you!