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Marketing Strategy and Competitive Positioning - Softcover

Hooley, Prof Graham; Saunders, Prof John; Piercy, Nigel; Nicoulaud, Brigitte

 
9780273706977: Marketing Strategy and Competitive Positioning

Inhaltsangabe

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

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