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Inhaltsangabe
Looking for a concise, clear, jargon-free book on marketing? Go no further. Jim Blythe's Essentials of Marketing, third edition, is an ideal text for students new to marketing, students on a short introductory marketing course, overseas students needing a lain-English guide, or to anyone who needs quick grasp of the subject.
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Reseña del editor
Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course.
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Essentials of Marketing
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Essentials of Marketing
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Financial Times/ Prentice Hall, 2004
ISBN 10: 0273693581
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Financial Times/ Prentice Hall, 2004
ISBN 10: 0273693581
ISBN 13: 9780273693581
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Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-447-191
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