Exploring Public Relations - Softcover

Tench, Ralph; Yeomans, Liz

 
9780273688891: Exploring Public Relations
Softcover
ISBN 10: 0273688898 ISBN 13: 9780273688891
Verlag: Pearson Education Limited, 2006

Inhaltsangabe

This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four key areas, the book covers: 1) The Context of PR 2) The Concepts of PR 3) PR Specialisms 4) PR in the public and private sector This book is written for both undergraduate and postgraduate students working towards a Public Relations degree. It is also appropriate for those studying PR as part of a Marketing, Media or Communications degree.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor

This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four key areas, the book covers: 1) The Context of PR 2) The Concepts of PR 3) PR Specialisms 4) PR in the public and private sector This book is written for both undergraduate and postgraduate students working towards a Public Relations degree. It is also appropriate for those studying PR as part of a Marketing, Media or Communications degree.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson Education Limited
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0273688898
ISBN 13 
9780273688891
Einband
Tapa blanda
Auflage
1
Anzahl der Seiten
672
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien