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Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course.
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- VerlagPearson Education Limited
- Erscheinungsdatum2006
- ISBN 10 0273687522
- ISBN 13 9780273687528
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten728
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Consumer Behaviour: A European Perspective
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Consumer Behaviour: A European Perspective
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Financial Times/ Prentice Hall, 2006
ISBN 10: 0273687522
ISBN 13: 9780273687528
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Consumer Behaviour: A European Perspective
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Consumer Behaviour. A European Perspective
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Consumer Behaviour: A European Perspective
Verlag:
Financial Times/ Prentice Hall, 2006
ISBN 10: 0273687522
ISBN 13: 9780273687528
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Consumer Behaviour : A European Perspective
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Pearson Education, Limited, 2006
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ISBN 13: 9780273687528
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Consumer Behaviour: A European Perspective
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ISBN 10: 0273687522
ISBN 13: 9780273687528
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Consumer Behaviour: A European Perspective (3rd Edn)
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Financial Times/ Prentice Hall, 2006
ISBN 10: 0273687522
ISBN 13: 9780273687528
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273687528. Artikel-Nr. 7065627
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Consumer Behaviour: A European Perspective
Verlag:
Financial Times/ Prentice Hall, 2006
ISBN 10: 0273687522
ISBN 13: 9780273687528
Gebraucht
Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273687528. Artikel-Nr. 9410758
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Consumer Behaviour: A European Perspective (3rd Edn)
Verlag:
Financial Times/ Prentice Hall, 2006
ISBN 10: 0273687522
ISBN 13: 9780273687528
Gebraucht
Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273687528. Artikel-Nr. 7065628
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