Exploring Corporate Strategy: Text & Cases - Softcover

Johnson, Gerry

 
9780273687344: Exploring Corporate Strategy: Text & Cases
Softcover
ISBN 10: 0273687344 ISBN 13: 9780273687344
Verlag: Pitman Publishing, 2002

Inhaltsangabe

This strategy textbook covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. This version of the text includes 35 long case studies from a variety of industries worldwide.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Críticas

Exploring Corporate Strategy is one of the outstanding texts in international management education. It combines clarity of structure and presentation with topical and enduring examples. It also has a depth of synthesis and critical reflection based on relevant research which is rare in text books. Andrew Pettigrew, University of Bath, School of Management, United Kingdom Exploring Corporate Strategy is strong at integrating theory and practice ... has an international perspective both in its theoretical coverage and its empirical illustrations and cases ... is comprehensive and easy to combine with further theoretical readings. Leif Melin, Jonkoping International Business School, Sweden The 7th edition of this textbook offers yet another step in improvement both in the area of student support and its overall coverage. In particular the website is easily accessible, user friendly and provides a range of supplementary resources to engage and reinforce students' understanding of this complex area of study. John Toth, Leeds Business School, Leeds Metropolitan University, United Kingdom Exploring Corporate Strategy strikes a balance because it provides sound methodology and analysis, cleverly combined with a well-reasoned introduction to more contemporary paradigms. Thoughtful use of figures and tables provides clarity for students; the detailed cases are ideal for teaching purposes. Gerard Betros, University of Southern Queensland, Australia

Reseña del editor

This strategy textbook covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. This version of the text includes 35 long case studies from a variety of industries worldwide.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pitman Publishing
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0273687344
ISBN 13 
9780273687344
Einband
Tapa blanda
Anzahl der Seiten
1072
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

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Vorgestellte Ausgabe

ISBN 10:  140583675X ISBN 13:  9781405836753
Verlag: Financial Times/ Prentice Hall, 2005
Softcover