This book is suitable students studying Business Communication modules, within both undergraduate and postgraduate Business degrees, but also as a general resource for all students aiming to improve their ability to communicate within a business context.
Effective Organisational Communication provides an accessible and critical introduction to the nature and development of communication skills within a management context. Clearly written and with a distinctive two-part format, the text offers an overview of the principles of communication before moving to examine the practical aspects.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Effective Organisational Communication
provides students with a keen insight into the challenges of communicating effectively in human organisations of all kinds; from multinational companies to SMEs, from government to campaign groups. A distinctive two-part format encourages readers to engage in constant debate between theory and practice.
Part I Principles of Communication
Builds a coherent framework for exploring communication in organisational settings.
Part II Communication Practices
Provides a critical review of the main communication channels, ranging from reports, interviews and presentations to email and ‘virtual’ project teams.
The book is suitable for undergraduate and masters-level courses in communication, business and management skills, international management and organisational behaviour.
Key features:
Richard Blundel is Senior Lecturer in Business and Management at Oxford Brookes University Business School.
About the first edition
''What attracts me … is that as well as dealing with communication skills, it also covers the organisational dimension, aspects of advertising and public relations and new technology. The content is challenging but it is written in an appropriate style to maintain the interest of students.''
Clive Cochrane, Queen’s University Belfast
About the second edition
''An impressive revision that reflects a strong focus on integrating relevant and up-to-date issues with the study of business communication. I particularly enjoyed the new cases, the critique of outdated intercultural theory and the thought-provoking questions.''
Judith M. Torvik, Telemark University College, Norway
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