Verwandte Artikel zu Principles of marketing: European Edition
Inhaltsangabe
Classic and authoritative, Principles of marketing? Fourth European Edition remains on the cutting edge of contemporary marketing. Kotler, Wong, Saunders and Armstrong have delivered a fresh, practical, managerial approach to the subject. Top gurus in their field, the team brings to this new edition great features and content, which include : Rich topical examples and applications explain the major decisions marketing managers face, Completely revised and updated Prelude Cases, Marketing Insights and Concluding Concept cases that reflect the growing influence of e-commerce, Enhanced full colour adverts, tables and figures highlight key ideas and marketing strategies.
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Reseña del editor
Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. The Fourth Edition "has changed to reflect marketing's ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce. In addition, recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn, not from Europe alone, but from the US, Japan, South-East Asia and Africa. This is suitable for any undergraduate or postgraduate undertaking an introductory course in marketing.
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Principles of marketing.
Verlag:
Harlow (England), Pearson Education Limited, 2005
ISBN 10: 0273684566
ISBN 13: 9780273684565
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Fourth european edition. 954 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. 9780273684565 Sprache: Englisch Gewicht in Gramm: 550. Artikel-Nr. 2363898
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Principles of Marketing: European Edition
Verlag:
Financial Times/ Prentice Hall 30/11/2004, 2004
ISBN 10: 0273684566
ISBN 13: 9780273684565
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Principles of Marketing: European Edition
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Financial Times/ Prentice Hall, 1961
ISBN 10: 0273684566
ISBN 13: 9780273684565
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Hardcover. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Artikel-Nr. CHL9592346
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Principles of Marketing: European Edition
Verlag:
Financial Times/ Prentice Hall, 1961
ISBN 10: 0273684566
ISBN 13: 9780273684565
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Hardcover. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Artikel-Nr. CHL6968146
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Principles of Marketing: European Edition
Verlag:
Financial Times/ Prentice Hall 30/11/2004, 2004
ISBN 10: 0273684566
ISBN 13: 9780273684565
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Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780273684565
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Principles of Marketing: European Edition (Pie)
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Zustand: Good. Worn cover. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-E-016-01459
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Principles of Marketing : European Edition
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Zustand: Very Good. 4th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. GRP16752512
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Principles of Marketing : European Edition
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Pearson Education, Limited, 2004
ISBN 10: 0273684566
ISBN 13: 9780273684565
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Zustand: Good. 4th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP18505755
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Principles of Marketing: European Edition
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Zustand: Sehr gut. 4. 992 Seiten In gutem Zustand 25137 ISBN 9780273684565 Sprache: Deutsch Gewicht in Gramm: 2059 Taschenbuch, Größe: 27.6 x 3.8 x 0 cm. Artikel-Nr. 2362631
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Principles of Marketing: European Edition (Pie)
Verlag:
Financial Times/ Prentice Hall, 2004
ISBN 10: 0273684566
ISBN 13: 9780273684565
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