Research Methods in Business Studies: A Practical Guide - Softcover

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Kjell Gronhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.

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Research Methods in Business Studies

A Practical Guide

Third edition

Pervez Ghauri and Kjell Gronhaug

This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates the importance of a scientific approach to business research and problem-solving projects.  It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

Key Features:

• Provides guidelines to formulate a research problem, preparing students to fully understand the questions and objectives before undertaking research.
• Explains the importance of methods and models to equip students with a systematic approach in thinking, executing and writing.
• Evaluates different qualitative and quantitative methods and their consequences on data collection and analysis so that students can choose the most appropriate research method for a given situation.
• Offers clear guidelines about structuring clear, concise and relevant reports.
• Contains detailed discussion of research theories and their practical application in business.

This edition has extended coverage of international and cross-cultural research, more examples from real dissertations and research projects from diverse areas of business such as HRM and accounting, and a new chapter on qualitative research and the software used to analyse data.

A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

Dr. Pervez Ghauri is Professor of International Business at Manchester Business School, The University of Manchester, UK.