Verwandte Artikel zu Sold!: How to Make it Easy for People to Buy from You

Sold!: How to Make it Easy for People to Buy from You - Softcover

Martin, Steve; Colleran, Mr Gary

 
9780273675181: Sold!: How to Make it Easy for People to Buy from You
Softcover
ISBN 10: 0273675184 ISBN 13: 9780273675181
Verlag: Prentice Hall, 2004

Inhaltsangabe

Sold!does for selling what ‘unplugged’ did for rock music - it brings it back to core competences and basics. The latter was badly needed - so is Sold!"
Barry Gibbons
Former Chairman & CEO, Burger King Corp. Sales performance is the lifeblood of every business. Whether you are an account manager, a field sales representative, or less obviously a customer services agent, one of your key goals is to sell your products, services and ideas. However things have become far too complex. In a world where companies are striving to come up with the next product or service that will make our lives easier, the very process that is used to sell these latest products or services is becoming ever more complicated. It's time to go back to making it easier for your customers to buy from you. Sold! delivers this in the form of the effective selling programme. The key principles will not necessarily be new to you - building trust and a good relationship for example, as well as understanding what your customer really wants, are fundamental to sales success.

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Über die Autorin bzw. den Autor

Steve Martin of Sales InterAction has developed The Effective Selling Programme, which is remarkably successful as a training programme.

Sales Interaction is a Sales Training Company that provides a range of Sales Training Services to a customer base of primarily large blue-chip organisations. It's clients list includes companies such as Nike, Schering, Pfizer, Siemens, Microsoft and British Telecom.

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SOLD

how to make it easier for people to buy from you

"Wether its products or services, today you either sell in cluttered, competitive markets or you are already dead. Sold! does for selling what 'unplugged' did for rock music - it brings it back to core competencies and basics. The latter was  badly needed - and so is Sold!"

Barry Gibbons, Former Chairman & CEO, Burger King Corp.

"Sold! highlights how easy and straightforward selling can be - anyone practicing these principles is bound to be successful."

Julian Richer, Founder of Richer Sounds (Most Successful retailer ever, The Guinness Book of Records)

"With Sold! Steve Martin and Gary Colleran have achieved a rare success, delivering genuinely instructive material in an engaging and entertaining fashion. As a result, sales professionals who read it are themselves likely to experience rare success, for the book is a highly effective guide for creating long-term customers."

Professor Robert B.Cialdini PhD, Professor of Psycology, Arizona State University. Author of the world's best selling book on influencing skills, Influence - Science and Practice.

Selling is being made too complicated - and that is bad news for performance.

It's time to reassess what effective sales performance is really all about.

It's time to focus on critical sales factors that really make a difference.

It's time to make it easy for your customers to buy from you.

Sold! is a short but very smart guide to making it easy for people to buy what you are selling - whether you sell products, services or ideas. It delivers great sales guidelines with refreshing clarity and brevity.

Would you like a simpler, more effective, more sustainable way to sell?

Sold!

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Verlag
Prentice Hall
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0273675184
ISBN 13 
9780273675181
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
144
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar